Why speed matters more in real estate than almost anywhere
Real estate leads are expensive and impatient. A buyer who asks about a listing on a property portal has often asked about three other homes too, each with a different agent. A seller who requests a home valuation at 9pm wants a number, not a call next Tuesday.
The other side of real estate is timing. Many leads aren’t ready to move for three, six or twelve months. Agents who stay in touch win those deals. Agents who call twice and give up don’t.
A worked example (use your own numbers):
- 30 new buyer and seller leads a month from ads, portals and your website
- Faster replies and steady follow-up turn just 1 more of them into a closed deal
- Your average commission is $9,000
That’s $9,000 a month, or about $108,000 a year, from leads you were already paying for. The figures are an illustration. Run your own numbers in the Lead Leak Calculator.
Where agents lose deals they paid for
The Sunday listing enquiry
A buyer asks about a listing during your open house. You see it three hours later. They've already booked a viewing with another agent.
The late-night valuation request
A homeowner asks what their house is worth at 10pm. No reply until morning, and by then they've had an automated estimate and a call from someone else.
The "maybe next year" lead
A seller said they might list in spring. Nobody stayed in touch over the winter, and in spring they listed with the agent who did.
How the 60-second system works for agents
- 0s · A lead arrives from your website, an ad, a portal or a missed call
- Under 60s · A personal text and email go out in your name
- Qualified · Buying or selling? Area, price range, timeline, and whether they're working with an agent
- Booked · Ready leads book a call, viewing or valuation on your calendar
- Follow-up · 14 days of active follow-up, then lighter long-term check-ins for later movers
The questions are neutral and fair-housing friendly. The AI asks about budget, area and timing, never about who the buyer is or who lives in a neighbourhood. You approve the scripts before anything goes live, and any lead can ask to speak with you directly.
Works with the CRM you already use
Most agents and teams already have a CRM such as Follow Up Boss, BoldTrail (kvCORE), Lofty or Sierra Interactive. Where your CRM offers an API or integration, every conversation, tag and booked appointment is logged there, so nothing lives in a separate tool. Leads stay assigned to you or to the right agent on your team.
If you also want more leads, I can run seller and buyer campaigns on Meta and Google, tracked through to booked appointments.
Questions agents ask
Where your CRM has an API or integration, yes. Conversations, tags and appointments are logged in your CRM. We confirm your exact setup on the first call.
After the first 14 days, longer-term leads move to a lighter check-in sequence, such as market updates or a quick “still thinking about moving?” message, until they’re ready or opt out.
Yes. Leads can be routed by area, price range or a round-robin, and each agent sees their own conversations and bookings.
The questions focus on budget, area and timing only. You review and approve every script before launch, and you stay responsible for what your brokerage sends.
Messages are short and written in your voice. Many leads just see a quick, helpful reply. When they want to talk, they get you.
Be the buyer for 60 seconds
Try the demo as if you’d just asked about a listing, and time the reply. Then book a free call and we’ll plan it around your CRM and lead sources.