E-commerce Growth & Automation Specialist
I help Shopify and WooCommerce brands turn fragmented marketing into a connected growth system—from paid acquisition and measurement to conversion and lifecycle follow-up.
The growth operating system
Acquire with paid media built around commercial intent.
Convert with reliable data and lower-friction journeys.
Automate follow-up, retention, and repetitive work.
Built for brands already investing in growth. Practical support for US and UK e-commerce teams, founders, and agencies that need stronger execution across paid media, analytics, conversion, and automation.
The framework
Most growth problems do not sit inside one channel. Ads, tracking, onsite conversion, and follow-up need to work together.
Meta Ads, Google Ads, offer testing, creative direction, feed and campaign structure focused on qualified demand.
GA4, GTM, Meta Pixel + CAPI, Google Ads conversion tracking, landing pages, and CRO that make performance easier to understand and improve.
CRM, email/SMS, AI-assisted lead follow-up, customer support, and Make/n8n/Zapier workflows that reduce delays and repetitive work.
Problems I solve
The goal is not to add more tools. It is to identify the commercial bottleneck and fix the part of the system that limits revenue or wastes team time.
Campaigns are active, but attribution, event quality, or reporting is too unreliable to support confident decisions.
Product or landing pages create friction, unclear value, weak trust, or a disconnected message between ad and page.
High-intent enquiries sit in inboxes, responses are inconsistent, and qualified prospects cool down before sales can act.
Welcome, abandonment, post-purchase, review, cross-sell, and win-back journeys are missing or underused.
Ads, forms, CRM, email, spreadsheets, and reporting do not share reliable data or trigger the right next action.
Teams repeat routine steps that can be standardized, monitored, and automated with sensible human approval points.
Core services
Each engagement starts with diagnosis, then a clear implementation plan tied to measurable business signals.
Account structure, audience strategy, creative testing, optimization, and reporting for e-commerce growth.
Search, Shopping, Performance Max, Merchant Center, feed priorities, conversion setup, and optimization.
GA4, GTM, Meta Pixel + CAPI, Google Ads tracking, enhanced conversions, event QA, and reporting foundations.
Full-funnel diagnosis across acquisition, product pages, checkout, retention, and prioritised growth experiments.
CRM, lead routing, AI-assisted follow-up, email/SMS lifecycle flows, APIs, webhooks, Make, n8n, and Zapier.
Conversion-focused landing pages, funnel alignment, message hierarchy, trust, form design, and test planning.
Why this approach
Channel specialists can optimize individual platforms. I focus on how acquisition, measurement, conversion, and follow-up affect one another.
The engagement starts with your business model, margins, AOV, funnel, data quality, current constraints, and desired outcome—not a preselected tactic.
You receive clear deliverables, tested configurations, documentation, and a practical handover your team can use.
Automation is used where volume, delay, error risk, or revenue opportunity justifies it—with monitoring and human handoff designed in.
How I work
A disciplined process keeps scope clear and makes every recommendation traceable to a real business problem.
Review acquisition, tracking, conversion journey, follow-up, tools, and the current performance baseline.
Prioritize the highest-impact bottleneck, define success metrics, and agree the implementation roadmap.
Build or repair campaigns, tracking, pages, integrations, and workflows with QA checkpoints.
Validate events, forms, routing, responsive behaviour, reporting, and customer-facing experiences.
Use live data and qualitative feedback to improve efficiency, conversion, and follow-through.
Automation examples
Every workflow is designed as Trigger → Conditions → Actions → Data Storage → Error Handling → Human Handoff → Monitoring.
New enquiry → source and service captured → CRM record → instant acknowledgement → qualification → sales notification → timed follow-up → booking or human handoff.
Browse or cart activity → consent-aware segmentation → abandonment sequence → purchase → support and review request → cross-sell → win-back.
How proof will be presented
No invented logos, testimonials, revenue, ROAS, or ad-spend figures. The proof section focuses on verified scope, architecture, and the reasoning behind the work.
Planned verified case study. The published case study will document the starting problem, implementation scope, validation evidence, and verified outcome where available.
Planned verified case study. The published case study will show the workflow logic, error handling, human handoff, validation, and verified operational impact without fabricated claims.
Free Growth Audit
I will review the information you provide and identify the most important gap across acquisition, tracking, conversion, or automation.
Tell me about your store, advertising, and current challenge. The form takes around two minutes.
FAQ
Clear expectations help both sides decide whether the engagement is a strong fit.
My primary focus is Shopify and WooCommerce brands in the US and UK that already invest in paid acquisition. I also support agencies requiring white-label execution and selected high-ticket service businesses.
Yes, when paid acquisition is the main bottleneck. I can also connect campaign work with tracking, landing pages, CRM, or lifecycle automation when those areas materially affect performance.
Pricing depends on the problem, implementation scope, account complexity, required integrations, and whether ongoing optimization is needed. After diagnosis, you receive a clear fixed-scope or retainer recommendation.
No. Responsible growth work cannot guarantee a specific result. I set measurable implementation and performance indicators, explain assumptions, and optimize based on verified data.
Common platforms include Shopify, WooCommerce, Meta Ads, Google Ads, GA4, Google Tag Manager, CRM and email/SMS tools, Make, n8n, Zapier, APIs, webhooks, and Google Sheets.
I review your submission, identify whether there is a clear fit, and reply with practical observations or the next best step. If a call is useful, we schedule it from there.
Your next growth decision should start with clear data
Request a focused review of your acquisition, tracking, conversion journey, and follow-up systems. You will receive practical priorities—not a generic sales pitch.